MASTER Workshop: Ethical Intelligence: Embedding Al Ethics into Project Management Framework

This session will unpack the critical role of ethical decision-making in Al-driven projects-from bias mitigation and algorithm transparency to real-world implications for project outcomes and stakeholder trust. 

Learning goals summary:

By attending this session, participants will:

• be equipped with actionable strategies to make ethical considerations a strength, not an afterthought, in Al adoption.

Biography

Marketing professional in B2B marketing with comprehensive knowledge of CRO and A/B Testing, Email Marketing and Automation, Funnel Management, CMS Tools, Events, and PPC campaigns across 33 countries in the Central and Eastern Europe region. Specialized in building efficient marketing strategies engaging the right target customers with the right experience at the right time. Thriving in fast-paced, dynamic, and international environments, highly motivated towards delivering exceptional results, resilient, and adaptable. Excellent communication and presentation skills. Efficient project management, teamwork, and leadership. Proven track record of translating business objectives into actionable marketing plans, leveraging a data-driven approach to deliver measurable results. Successfully developed and deployed engaging programs across multi-functional pillars for top cloud providers in the world.

Manage customer reference program for 28 countries, working cross-functionally between sales, customer success, product, and marketing teams to identify, develop, and engage reference customers.

LinkedIn profile: Irina Verlan